Gingerberries

We recently worked with a small independent business called Gingerberries to help establish a vibrant visual identity and create a brand tool kit.

The project began with a thorough understanding of their needs and customer base. We took the time to get to know the business and work closely with the owner to identify the key elements that would help define the brand's visual identity.

We started by developing various logo formats for numerous applications; both on and offline. Next, we explored a colour palette that complemented the brand's personality and values while remaining versatile and adaptable for different applications. Finally, we designed a typography system that was both functional and visually appealing. These elements would be used consistently across all of Gingerberries marketing materials, creating a cohesive and recognisable look and feel.

Once all the elements were finalised, we provided Gingerberries with a brand tool kit that was designed to make it easy for them to create new marketing materials in the future while ensuring consistency across all brand touch points.

With our expertise and attention to detail, Gingerberries now has a vibrant visual identity that effectively communicates the brand's unique personality and values to its customers. The new brand tool kit has also made it easier for them to create new marketing materials quickly and efficiently, helping to drive business growth and success.